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How has Social Media Changed Our Lives?

Social media has changed our society and lifestyles in ways that nobody could have predicted. There are so many ways to make your presence known online through all of the different social media sites. It has become one of the easiest ways to connect with people and find things that would have been hard to find over ten years ago. It is a great marketing tool, whether you are marketing yourself or your business the different social media sites make it possible and fast.

 Facebook, Twitter, LinkedIn, YouTube, Instagram, podcasts and blogs are just a few examples of the most popular sites that people use to promote themselves or their business. According to the 2015 Social Media Marketing Industry Report, “Twitter, YouTube and LinkedIn” are amongst the top sites for marketing. In fact “A significant 66% of marketers plan on increasing their use of these social networks”. It’s no surprise that more and more companies are using social sites.

The more social media sites that companies promote their business on the more traffic they generate. Facebook is probably one of the most popular sites to promote a business. It is highly effective in allowing people to view the information about the business and learn about what they do, how many people like them, the comments that they post, etc. This can help generate leads, thus obtaining more and more customers. However, many businesses believe that they do not achieve the results they were hoping for from Facebook. Hence, the increase in branching out to other sites.

Blogging has become an extremely popular way of marketing. It allows the freedom to say anything and free and easy to easy that can help create a professional looking blog in just a few minutes. However, it can be difficult to get people to view your blog so it is important to understand how to do just that. One way is by posting the blog on every social media site you or your company belong to. Inviting them to visit your page may help increase traffic to your blog helping to male your blog more popular. One of the most important aspects of blogging is the content that you post. It has to be relevant to what you are trying to market.

YouTube is commonly known and widely popular. On this site people can post videos on just about anything. Many people find videos informational and entertaining. This is another fantastic way to market your company or your services.

The days of researching offline are nearly over for most people. The internet and the different social media sites have created a tool that is invaluable to marketing your business/yourself. It shows just how creative, unique and successful you can be at ‘selling’ your business and/or services. However, there are several companies who do not know how to utilize the benefits that social media sites provide. That is why there are companies who specialize in helping with this. They help guide you in the right direction for brand recognition and help promote your business or product.



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